We’ve all experienced the impact of COVID-19 on our floral businesses this year. And we would certainly like a bit of insight into what all this upheaval means for the floral industry’s future. We dug into a report from the market research firm Arizton Advisory & Intelligence to provide that insight. This report, entitled Floral Gifting Market in U.S. – Industry Outlook and Forecast 2020-2025, breaks down its analysis by Occasions (Personal Gifting, Wedding, Self-Gifting, Corporate, and Sympathy), Platform (In-store, Online, and Mobile), Product (Bouquets & Arrangements and Stems), and Purchasing Options (One-Time Purchase and Subscriptions).
We’ll summarize their findings in this article, but here’s the big picture: They predict that the U.S. Floral gifting market will grow at a compound annual growth rate (CAGR) of 5%, reaching $17.5 billion by 2025. There are a few critical reasons for this:
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