Every year, the floral industry gathers for the Society of American Florists (SAF) Convention, a chance to connect, learn, and grow as professionals. This year’s convention, held in Phoenix, Arizona, was their 138th.
As always, a convention highlight was the Outstanding Varieties Competition, where a panel of expert judges reviewed thousands of flowers. They were looking for excellence in color and commercial appeal, stem and foliage, bloom form, bloom size, and overall quality/presentation.
Rio Roses was proud to participate in this prestigious annual competition and even prouder to win four ribbons for our premium varieties!
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