As we approach Mother’s Day, a key factor you should be marketing to your customers is sustainability. Not all blooms are grown to the same standards, and as sons and daughters purchase flowers for their mom, they will be thinking about where the flowers came from and how they were grown.
At this traditional time to honor mom, today’s conscientious consumer needs to trust that the flowers they share are as safe as they are beautiful. This factor will weigh heavily on which bunch of flowers they select.
Making sure your customers are aware that you carry certified sustainable flowers also shines the light on your organization. You will find consumers are grateful to learn your company has eco-friendly offerings.
To read the rest of the story, please go to: Sun Valley Group’s Flower Talk