The Surprising Power of Fragrance

Fragrance might not be the first thing on your mind when you’re comparing pictures of roses on a website or on social media. But when you encounter fragrant roses as part of a real-life experience, the fragrance factor is intoxicating and unforgettable.

Consider Constance™ (Austruss), pictured here, with her deliciously fruity scent of apple and pear.

What is it about fragrance that stirs emotions so powerfully? Part of the answer lies in the nature of our sense of smell.

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