MISSION VIEJO, CA – The Hass Avocado Board (HAB) is expanding its partnership with the nonprofit Walk with a Doc® (WWAD) for a second year to step up education about the importance of investing in heart health through nutrition, movement, and community. With heart conditions linked to greater risk of severe illness from COVID-19, the public health campaign helps address preventable risk factors starting with an interactive virtual walk event during American Heart Month (February). The program will engage WWAD’s network of over 28,000 current and future healthcare professionals and walkers, and continue throughout the year with accredited content and a media tour featuring WWAD Founder and board-certified cardiologist Dr. David Sabgir.
“Increasing exercise, social connections and nutrition is a powerful trifecta when it comes to promoting heart health,” said Dr. Sabgir. “Teaming up with the Hass Avocado Board is a good fit for WWAD since as doctors, we know healthy eating patterns associated with heart health include plenty of fruits and vegetables and unsaturated fats, yet Americans are very behind in meeting daily requirements. With avocados being virtually the only fresh fruit with good fats, each bite is an easy opportunity to meet both fruit and good fat recommendations.”
The WWAD Aloha Adventure will leverage Fresh Avocados – Love One Today,® recipes and educational tools, building awareness for HAB’s science-based resource. Fittingly kicking off on February 14, the event will challenge teams from across the country to commit to focusing on love for their hearts during a two-week virtual exploration of the Hawaiian Islands. On the agenda will be daily inspiration from WWAD doctors to support heart health by moving more and encouragement to increase fruit and vegetable intake and reduce saturated fats. Walkers of all ages and across the industry are invited to join and sign up at LoveOneToday.com/WWAD. Participation is free and limited to the first 1,500 to register.
Throughout the year, Dr. Sabgir will also forward awareness for the growing body of evidence that avocados are a heart healthy fruit through media interviews and an accredited podcast and webinar for health professionals. Content will look at how exercise, nutrition and sleep complete the wellness puzzle and underscore everyday opportunities to keep your heart healthy. “Partnering with WWAD is successfully increasing conversations about how diet can help prevent health issues,” said Gina Widjaja, Director of Marketing & Communications of the Hass Avocado Board. “Especially during these uncertain times, we see health professionals and consumers valuing updates on nutrition research and tools to help incorporate more heart healthy foods like avocados in their daily diet.”
For easy access to HAB’s collection of heart healthy avocado recipes and heart health-related research initiatives, health professionals and consumers are invited to visit LoveOneToday.com/WWAD.
About Love One Today
Love One Today® is a leading source of the healthiest reasons and tastiest ways to enjoy fresh avocados . A science-based resource, it provides facts about fresh avocados in relevant and credible ways to help make it easy for health professionals and consumers to learn more about the nutritional benefits of fresh avocados and ways to include them in everyday menus.
About the Hass Avocado Board
The Hass Avocado Board (HAB) exists to help make avocados America’s most popular fruit. HAB is the only avocado organization that equips the entire global industry for success by collecting, focusing and distributing investments to maintain and expand demand for avocados in the United States. HAB provides the industry with consolidated supply and market data, conducts nutrition research, educates health professionals, and brings people together from all corners of the industry to collectively work towards growth that benefits everyone. The organization also collects and reallocates funds to California and importer associations to benefit specific countries of origin in promoting their avocado brands to customers and consumers across the United States. For more information, visit LoveOneToday.com or follow HAB on Facebook, Instagram, Twitter, Pinterest and YouTube.
About Walk with A Doc
WWAD is a non-profit organization that inspires communities through movement and conversation. Walk with a Doc was started in 2005 by David Sabgir, MD, a board-certified cardiologist in Columbus, Ohio. By focusing on sustainability and simplicity, the Walk with a Doc model can easily be implemented by doctors across the country and around the world. Now, Walk with a Doc has more than 520 chapters worldwide with thousands committing to a healthy lifestyle. To learn more, visit www.walkwithadoc.org or follow WWAD on Facebook, Twitter, Instagram and YouTube.