IRI data for the third quarter of the marketing year (January – March 2020) showed growth in both dollars and volume for total potato sales at retail. Total dollar sales increased by 15.5% and volume increased by 15%. Every category increased in both dollar and volume sales except for deli-prepared sides, which declined by 1.2% in dollar sales and 4.6% in volume sales, as many retailers removed parts of their deli-prepared sections since the beginning of March. Fresh, frozen, dehydrated, and canned potatoes saw double-digit increases in both dollar and volume sales. Dehydrated potatoes had the largest increase in dollar sales. Dollar sales increased by 43% and volume sales increased by 35.9%.
Fresh potato sales also increased in dollar and volume sales by 19.2% and 15%, respectively, with all potato types increasing in volume sales. Petite potatoes were the only category to decrease in dollar sales, with a decline of 2.8%. All pack sizes showed double-digit growth in dollar sales and volume sales. Bagged and bulk potatoes make up 98% of all potatoes sold in stores. Both of these fresh pack types increased in dollar and volume sales. Fresh potatoes had a larger dollar sales increase than seen in the last five years.
These figures are compiled by IRI. Potatoes USA accepts no liability for the content of these reports, or for the consequences of any actions taken on the basis of any information contained herein. Please reach out to media@potatoesusa.com with any questions.
