Randy Riley, President of GoldenSun Insights, to Speak at Industry Event

Batavia, Ohio  — President of GoldenSun Insights, Randy Riley, will be speaking virtually at ASTA’s 60th Vegetable and Flower Seed Conference to be held on February 1st, 2021. Riley will spearhead the conference with his insights on market disruptions that will lead into other topics pertaining to supply chain sustainability.

“As we continue to deal with the impacts of the global pandemic, Randy’s insight into the current and future state of the agriculture–and more specifically the produce–food value chain couldn’t be timelier,” said ASTA President & CEO Andy LaVigne. “Our international audience is looking forward to hearing the perspective of Randy and others about what we can learn from recent market disruptions, and how we can use those learnings to be better prepared for future challenges threatening our global food security.”

In his 20+ years of being immersed in the produce industry, Randy has spoken at many conferences. He is admired for his breadth of knowledge, his strategic thinking and is always looking for new and innovative ways of solving complex issues within the produce industry. 

“I am honored to be speaking at ASTA’s 60th Vegetable and Flower Seed Conference,” says Riley. “The topic of sustainable supply chains is very relevant to our changing world. I look forward to joining others to discuss where our industry is heading.”

Riley started his career as a produce clerk in the stores and graduated to other roles such as produce coordinator, produce buyer, promotional planner, category manager and director of produce merchandising.

A strategy centric firm with a deep understanding of retail, GoldenSun Insights’ clients span a wide range of seed companies, growers, shippers, and distributors. To learn more about the company and see a full list of the services GoldenSun Insights provides, visit the website here: www.goldensuninsights.com


About GoldenSun Insights
GoldenSun Insights works closely with their clients to develop compelling strategies – elevating products and services beyond commodities to value-added positioning. GoldenSun delivers in all aspects of the produce supply chain, from strategy to business development to brand marketing and management and everything in between. With an energetic staff, the company explores each client’s critical challenges and opportunities, distinguishing real versus perceived needs and developing a clear list of priorities that align with both human and financial resources to optimize results. Its fresh insights are grounded in “roll-up-your-sleeves” work from seed to retail, including retail buying, marketing and merchandising – plus qualitative research, brand management, graphic design, public relations and social media.