Oxnard, CA – San Miguel Produce, Inc. makers of Cut ‘N Clean Greens will celebrate National Kale Day on October 7th, 2015 with their second annual “Give ‘em Kale” Campaign.
Last year, San Miguel Produce hit the streets of Ventura and Los Angeles Counties, handing out 3,000 bunches of free kale to green up Southern California’s morning commute. See video recap here: https://youtu.be/PLWgQS5fOds
Kale is still the high profile, media darling, superhero vegetable of building a healthier America. The photo below ranked in the top 10 photos of 2014 in the Ventura County Star.
After a successful first year, San Miguel has partnered with retailers and local schools to expand their ability to reach more people in KALEfornia. This year San Miguel Produce aims to give away over 12,000 bunches of free kale in Northern and Southern California while people are on their way to work, shopping at their local grocery store and at local school.
Garrett Nishimori, Marketing Manager and Corporate Chef for San Miguel Produce, commented “I think we really brightened up everyone’s morning commute and had a lot of fun interacting face to face and on social media. We are excited to build on last year’s events and are fortunate to have such great partners donate their time and effort to help us celebrate this grassroots movement for a healthier America.”
San Miguel Produce has partnered with Food 4 Less- Los Angeles, fresh&easy- Los Angeles and Safeway-San Francisco to give away kale at their stores. Each retailer will have 5 participating locations and provide staffing and logistical support to help make this day a success.
Members of the Ventura County Farm to School Collaboration will be giving away kale to students and parents at local schools.
Continuing their celebrations from last year, San Miguel Produce employees will be supporting retail and school locations as well as hitting the streets and handing out kale at 8 locations across Ventura and Los Angeles Counties to morning commuters.
For over 20 years San Miguel has been growing and processing kale and other dark, leafy greens under its flagship brand, Cut ‘N Clean Greens. Jan Berk, Chief Operating Officer for San Miguel Produce noted, “When we first started growing kale, no one wanted to eat it. It was used as decoration on the salad bar or for your pets. It’s exciting to see how kale has grown in popularity and now have a day dedicated to celebrating its health benefits and versatility.” San Miguel Produce hopes their campaign will help get kale into more homes and onto the plates of Americans both young and old.
Please use #NationalKaleDay and #KaleDay2015 and tag us @cutncleangreens and @sanmiguelproduce on Facebook, Twitter, Instagram and Pinterest.
About San Miguel Produce
San Miguel Produce is a 3rd generation family farm passionately focused on growing and processing nutrient-dense dark, leafy greens. Since 1975, San Miguel has been farming in Ventura County, California and in 1995 launched Cut ‘N Clean Greens, the first ready-to-use cooking greens. With the popularity of dark, leafy greens rising, they opened their second farming and fresh-cut operation in Lyons, Georgia in 2015. All our greens are available year round, proudly grown in the USA.
Please visit www.sanmiguelproduce.com and www.cutnclean.com for more information.
About National Kale Day
National Kale Day is a grassroots movement focused on promoting the numerous health benefits and culinary versatility of kale by promoting eating, growing and sharing kale across America.
Please visit www.nationalkaleday.org or contact Melinda Goodman via email at melinda@fulltiltmarketing.net for more information.
About Food 4 Less
Headquartered in Los Angeles, Food 4 Less operates 131 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Illinois and Indiana, and Foods Co in Central and Northern California. Last year, Food 4 Less contributed more than $4 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. Food 4 Less is a subsidiary of The Kroger Co., (NYSE: KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio.
For more information about Food 4 Less, please visit our website at www.food4less.com
About fresh&easy fresh&easy is a market that combines the freshness of a farmer’s market with the ease of a convenience store. And their name pretty much says it all. For fresh&easy, fresh means your food was handpicked, hand-chopped, handmade and delivered fresh every morning. Yes, every single morning. But what good is fresh if it’s not easy? Whether you’re time-starved or just too starved to wait another minute to eat, fresh&easy has over 100 freshly-prepared meal solutions for you to choose from—everything from sandwiches and salads to full dinners.
Smaller stores, extended hours, self-checkouts and friendly, helpful staff all make it easy (there’s that word again) to get in and out quickly. So you can get back to the things (and people) that really matter.
About Safeway, part of the Albertsons Companies
Safeway is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 33 states and the District of Columbia under 18 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market and Carrs.
About Ventura County Farm to School Collaborative
The Ventura County Farm to School Collaborative is a diverse stakeholder group made up of child nutrition services staff, farmers, and non-profit organizations. Its objectives are to teach students about nutrition and agriculture, source local produce for school programs, and promote and support school gardens. These initiatives span across six districts representing approximately 80 schools and 75,000 students.
For more information on the Ventura County Farm to School Collaborative, please contact Chris Massa via email at chris.massa@venturausd.org
Source: San Miguel Produce