Fresh & Easy Gives $2 Million Through Shop For Schools Program

EL SEGUNDO, Calif.– Fresh & Easy Neighborhood Market announced today it is giving more than $2 million to local schools through its fourth-annual Shop for Schools program. Over 2,700 schools participated in the fundraising program which ran from September 15th to December 31st. The company today also opened online registration for the fall 2012 Shop for Schools program. Schools can sign up at www.freshandeasy.com/shopforschools.

"Today’s tough economy and budget cuts have prompted the creation of dynamic partnerships between our schools and community partners to raise money,” stated Dr. John Deasy, Superintendent of the Los Angeles Unified School District. “The Shop for Schools program is a great example of how our parents, teachers and administrators have come together to raise more than $150,000 for LAUSD schools. I commend Fresh & Easy for being a great partner that cares for the needs of our students.”

Since its inception, Shop for Schools has raised over $4 million for schools throughout Arizona, California and Nevada. Kindergarten through eighth grade schools located within a three-mile radius of any Fresh & Easy store can participate in the Shop for Schools program. For every $20 spent at a Fresh & Easy store during the program, participating schools received a $1 donation. Each school can use the money they raised for whatever they need most.

“In a time when school budgets continue being cut, we’re happy to be donating over $2 million to help give students the education they deserve,” said Fresh & Easy CEO Tim Mason. “Shop for Schools is much more than just a fundraising program – it is a great way for us to directly help our neighbors, teachers and future leaders. We’re thrilled to be bringing the program back in the fall and hope to partner with even more schools throughout Arizona, California and Nevada.”

In addition to collecting receipts, registered schools could also participate in Shopping Nights, fundraising events which provided an opportunity to raise even more money. From 4 p.m. to 8 p.m. on each school’s designated Shopping Night, five percent of a local Fresh & Easy store’s total sales were donated to the school.

About Fresh & Easy Neighborhood Market

Fresh & Easy operates more than 190 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including ready-to-cook meals, are made with the highest quality ingredients, and contain no artificial colors, flavors, high fructose corn syrup or added trans fats. In addition to fresh prepared meals, Fresh & Easy offers fresh baked goods, meats and produce as well as favorite national brand products and household items, all at great low prices.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/fresh_and_easy and become a fan on Facebook at www.facebook.com/freshandeasy.

Source: Fresh & Easy