JERICHO, N.Y.-Nathan’s Famous, the American tradition serving New York favorites for more than 100 years, announces its partnership with Let us Nudge, an emergent restaurant technology solution that provides table seating efficiencies during both busy and slow times. We expect the Let us Nudge technology will enable Nathan’s to increase sales through campaign management and targeted coupons at 15 Nathan’s Famous locations throughout the country with the Nudge@Home platform.
“At Nathan’s Famous, we are always seeking partners with innovative technology that enables us to offer our customers and franchisees the best experience possible,” states Phil McCann, Vice President of Marketing at Nathan’s Famous. “We are excited to move forward with the pilot program with Let us Nudge. This program will not only incentivize our guests to visit our restaurants via targeted, ‘smart’ couponing, but importantly we will gain valuable analytics on guest preferences.”
Let us Nudge, whose current roster of restaurant partners includes large franchise chains, fine-dining and small family-owned restaurants, provides restaurants with two types of technology. The first is a table turnover technology that helps shape customer behavior by optimizing restaurant traffic and frequency, gently nudging customers during busy times to aid in table turnover with incentives. The Nudge@Home platform allows restaurants to offer incentives to help fill tables during slow times.
“We are thrilled to partner with Nathan’s Famous, an iconic brand synonymous with American tradition and the flavor of New York,” said Rehan Khanzada, Founder of Let us Nudge. “We feel our partnership with Nathan’s Famous, through our Nudge@Home platform, will help other quick-service restaurants shape customer behavior, by optimizing restaurant traffic and frequency, increasing customer satisfaction, and building customer loyalty.”
To learn more about Nathan’s Famous, visit www.nathansfamous.com
To learn more about Let us Nudge, visit www.letusnudge.com
About Nathan’s Famous
Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 17 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. For additional information about Nathan’s, please visit our website at www.nathansfamous.com.
About Let us Nudge
Let us Nudge is a patent-pending, emergent technology solution that provides table seating efficiencies during both busy and slow times. Our table turnover technology helps shape customer behavior by optimizing restaurant traffic and frequency, increasing customer satisfaction, and building customer loyalty through our additional Nudge@Home platform. The technology allows restaurants to offer incentives via secure, seamless, and subtle nudges to help turn tables during busy times and or fill tables / bring in customers for incentives during slow times. Let us Nudge works for all FSR, QSR, family-owned, casual-chain, fine-dining restaurants, indoor or outdoor seating, 365-24-7. With nothing to purchase, no hardware, and no setup fees. For additional information, please visit www.letusnudge.com and social media pages –Facebook, LinkedIn, Twitter, and Instagram.
Except for historical information contained in this news release, the matters discussed are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve risks and uncertainties. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, and similar expressions identify forward-looking statements, which are based on the current belief of the Company’s management, as well as assumptions made by and information currently available to the Company’s management. Among the factors that could cause actual results to differ materially include but are not limited to: the impact of the COVID-19 pandemic, the status of our licensing and supply agreements, including the impact of our supply agreement for hot dogs with John Morrell & Co.; the impact of our indebtedness, including the effect on our ability to fund working capital, operations and make new investments; economic; weather (including the impact on the supply of cattle and the impact on sales at our restaurants particularly during the summer months), and change in the price of beef trimmings; our ability to pass on the cost of any price increases in beef and beef trimmings; legislative and business conditions; the collectability of receivables; changes in consumer tastes; the ability to attract franchisees; the impact of the minimum wage legislation on labor costs in New York State or other changes in labor laws, including regulations which could render a franchisor as a “joint employee” or the impact of our new union contracts; our ability to attract competent restaurant and managerial personnel; the enforceability of international franchising agreements; the future effects of any food borne illness, such as bovine spongiform encephalopathy, BSE and e coli; and the risk factors reported from time to time in the Company’s SEC reports. The Company does not undertake any obligation to update such forward-looking statements.