McLEAN, Va. – StarKist Co., a company that provides trusted, healthy food products in the United States, is now a member of the National Fisheries Institute’s Salmon Council, a coalition of seafood companies with a mission of promoting the health benefits of salmon.
“StarKist® is an industry innovator and the first brand to introduce single-serve pouch seafood products, which includes wild-caught StarKist® Salmon Creations® and StarKist Selects E.V.O.O.® Wild-Caught Pink Salmon,” said Andy Mecs, Vice President of Marketing & Innovation, StarKist Co. “Salmon is America’s favorite fish and we are excited about collaborating with the NFI Salmon Council to help spread awareness about salmon as a delicious and healthy protein.”
With its tradition of quality and consumer trust and a commitment to sustainability, StarKist Tuna, Chicken and Salmon Creations pouches offer delicious, lean protein anywhere, at any time; no draining required. Just tear, eat and go!
“The addition of StarKist brings another organization operating at the forefront of seafood innovation into the NFI Salmon Council,” said Brandon F. Phillips, the senior director of communications and advocacy for NFI. “Salmon is a delicious lean protein and one of the best sources of DHA and EPA Omega 3 fatty acids and Vitamin D. StarKist’s creative salmon products make it easier for more audiences to benefit from salmon.”
Thanks to its naturally rich flavor, buttery texture and incredible versatility, salmon remains the fish Americans love most. With overall U.S. salmon consumption trending upward the last few years, the NFI Salmon Council – celebrating its fifth anniversary this year– continues to set the industry standard for salmon marketing, expertise and leadership, in conjunction with the recommendations prescribed in the federal Dietary Guidelines for Americans.
“Our members are invested in leading the industry and are always seeking to break new ground, which underscores the value that association with the NFI Salmon Council brings,” Phillips said. “We are geared toward growing our members’ relationships with existing salmon lovers and developing new connections for them with consumers who have yet to enjoy all the benefits salmon has to offer.”
The NFI Salmon Council and its members also are committed to sustainable management of the oceans and to being stewards of the environment, through the institute’s embrace of the United Nations’ Principles for Responsible Fisheries.
StarKist’s salmon products are available at major food retailers nationwide. Salmon lovers also will find these products available in StarKist’s recently launched web store, buy.starkist.com.
About StarKist Co.
StarKist Co. provides trusted, healthy food products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Salmon Creations, Tuna Creations, and Chicken Creations. As America’s favorite tuna, StarKist represents a tradition of quality and consumer trust and a commitment to sustainability. StarKist’s charismatic brand icon, Charlie the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist’s corporate headquarters are located in Pittsburgh, Pennsylvania. The company is a direct, wholly owned subsidiary of Dongwon Industries Co. Ltd., based in Seoul, South Korea.
About The NFI Salmon Council
The NFI Salmon Council was formed in January 2013 by the National Fisheries Institute. The council’s mission is to promote salmon as a high-quality, healthy and delicious fish, packed with protein and dozens of nutrients that support heart and brain health. Members of the NFI Salmon Council source wild-caught and farm-raised salmon both domestically and from around the world.