Local New York dairy farmers were recently featured on WWNY-TV in Watertown, thanks to a media pitch from American Dairy Association North East when the Jefferson County Dairy Promotion Committee designed an “eight maids a-milking” Christmas tree. The tree was part of “The Twelve Days of Christmas” theme in the North Country Festival of Trees in Watertown, N.Y. …
In the first 24 hours of airing, 40,000 viewers tuned into the three live 2020 Virtual Farm Tours recently hosted by local dairy farmers and American Dairy Association North East. Viewers also had nearly 4,000 direct comments, questions or engagements. …
Seven local dairy farmers recently helped 1,120 students from 78 schools in 48 school districts connect with dairy farming through seven virtual Fuel Up to Play 60 fall kickoff events hosted by American Dairy Association North East. Each farmer was joined by current or former National Football League (NFL) players and dairy advocates from the seven teams in the region. …
American Dairy Association North East launched a new holiday social media retail campaign – “Make Milk Moments” – designed to reach millennial moms and remind them that milk is not only a nutritious beverage for their families, but also a nostalgic ingredient of memorable moments. …
American Dairy Association North East is promoting chocolate milk as the official drink of Halloween, using this “monster” opportunity to increase consumption during the spooky season. …
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