The journey to deliver high-quality and safe beef requires collaboration from pasture to plate. At each step of the process—from the beef farmers and ranchers who raise beef and abide by Beef Quality Assurance standards to the chefs and restauranteurs who prepare beef in their restaurants there is a strong commitment to delivering high-quality beef that consumers love. …
The COVID-19 pandemic has resulted in consumer shopping shifts unlike any the industry has ever seen. That’s why the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, sought to better understand how domestic consumers have responded to these unprecedented events . …
Even within the beef industry, it’s tempting to view the 35-year-old Checkoff with skepticism. But if you look at the many value-added ways it serves producers’ interests, you may come away with a different perspective. …
In a typical year, deli-prepared foods would account for the most sales in the deli department. As a result, focusing on deli-prepared is critical to retailers who are looking to revive the overall deli department. …
The Pennsylvania Beef Council (PBC) Board welcomed new board members and installed new executive team officers during their annual meeting which was held virtually over the ZOOM platform due to COVID-19 restrictions on December 16, 2020. …
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