Planning a Flower Campaign: Choosing the Ideal Flower Buying Audience Based on Consumer Research

September 16, 2019 Ginger Tulley, CalFlowers

“We don’t want to execute a “spray and pray” approach to our campaign. We’d like to focus in on a demographic and see if we can encourage more people to incorporate flowers into their lives more often. ”

CalFlowers: Why Do Consumers Buy Flowers?

Ask those who work in the floral industry, “why do people buy flowers?” and you will get numerous answers delivered with great confidence. Some of these answers may even be correct. However, we can’t be certain which ones are the real reasons consumers buy flowers. Turns out, asking consumers such a direct question will not reveal the most accurate answers.

CalFlowers Fun ‘N Sun Convention Set For July 24-27, 2019

July 12, 2019 CalFlowers

In keeping with its motto, “More Americans, enjoying more flowers, more often,”CalFlowers (theCalifornia Association of Flower Growers and Shippers), will host its biennial Fun ‘N Sun convention July 24- 27 in Santa Barbara, California.