The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores have come together as the Floral Marketing Supporters to fund and support the “Hugs & Smiles Bouquet” consumer marketing campaign. …
Helene Dondero, a senior at California Polytechnic State University in San Luis Obispo (Cal Poly), has been selected to receive the second annual CalFlowers Scholarship. The scholarship is awarded every year to an undergraduate student who demonstrates a commitment to working in the floriculture industry. …
“We don’t want to execute a “spray and pray” approach to our campaign. We’d like to focus in on a demographic and see if we can encourage more people to incorporate flowers into their lives more often. ” …
Ask those who work in the floral industry, “why do people buy flowers?” and you will get numerous answers delivered with great confidence. Some of these answers may even be correct. However, we can’t be certain which ones are the real reasons consumers buy flowers. Turns out, asking consumers such a direct question will not reveal the most accurate answers. …
In keeping with its motto, “More Americans, enjoying more flowers, more often,”CalFlowers (theCalifornia Association of Flower Growers and Shippers), will host its biennial Fun ‘N Sun convention July 24- 27 in Santa Barbara, California. …
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