“We don’t want to execute a “spray and pray” approach to our campaign. We’d like to focus in on a demographic and see if we can encourage more people to incorporate flowers into their lives more often. ” …
Ask those who work in the floral industry, “why do people buy flowers?” and you will get numerous answers delivered with great confidence. Some of these answers may even be correct. However, we can’t be certain which ones are the real reasons consumers buy flowers. Turns out, asking consumers such a direct question will not reveal the most accurate answers. …
In keeping with its motto, “More Americans, enjoying more flowers, more often,”CalFlowers (theCalifornia Association of Flower Growers and Shippers), will host its biennial Fun ‘N Sun convention July 24- 27 in Santa Barbara, California. …
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