For the past 25 years, the Pantone Color of the Year has had a significant impact on various design industries. That definitely includes floral design! For 2024, Pantone has chosen Peach Fuzz, a cozy peach hue nestled between pink and orange. This hue evokes warmth and embodies tenderness, collaboration, and community building. …
In the rapidly advancing world of AI, with tools like ChatGPT and Google Bard becoming integral to businesses, keeping your data secure is essential. A recent article in SAF NOW shared key recommendations to ensure the data you’re putting into an AI program is secure. Here are ten important points: …
As you have undoubtedly seen, AI is exploding in growth — and it’s here to stay. So, how can you use AI effectively in your floral business? SAF (Society of American Florists) recently published an excellent article outlining the best practices to get results from any AI platform. We wanted to ensure you had this information so you can see that AI is easier than you imagine. …
The scent of pine and the jingle of bells mean just one thing: Christmas is around the corner. With clever marketing, this can be a highly profitable season — particularly with a blooming digital marketplace. Here are eight proven online marketing tips to make your Christmas floral sales flourish. …
It’s the holidays again — time to share the magic of Christmas flowers with your customers. So, how do you make your floral shop stand out in a market filled with fragrance and color? Here are five effective in-store marketing strategies. During the festive season, they grab attention and make shopping unforgettable. …
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