5 Marketing Metrics to Track for Your Floral Business

June 6, 2023 Rio Roses / Equiflor

As a floral retailer, we know you understand the importance of tracking your expenses, revenues, and profits. But are you also tracking your marketing metrics? These are essential to help you determine your business strengths and weaknesses so that you can make data-driven decisions.

Rio Garden Roses

June 1, 2023 Rio Roses / Equiflor

Just in time for wedding season, we proudly announce the new Rio Garden Rose varieties we will start carrying.

6 Top Wedding Bouquet Trends for 2023

May 25, 2023 Rio Roses / Equiflor

We know that wedding bouquet trends change every year — and 2023 is no exception. While 2022 was all about bold and bright florals, with a major nod to baby’s breath, 2023 is far more understated and minimalist.

Wedding P.R.E.P. How to Prepare Your Floral Business for a Successful 2023 Wedding Season

May 19, 2023 Rio Roses / Equiflor

As we approach wedding season 2023, it’s essential to be prepared for what’s to come. While 2023 isn’t expected to be quite as busy as 2022, it will still be a busy year! Plus, while new trends are emerging — as they always do — we will still see many trends from last year continue into this new wedding season. So, what do you need to know to prepare for your best wedding season ever? Here are some insights and tips.

LA Fashion Week 2023 Show Featuring Rio Roses

May 12, 2023 Rio Roses / Equiflor

The fashion world was buzzing with excitement as Rio presented its breathtaking floral arrangements at LA Fashion Week. The design team went above and beyond, creating an enchanting floral arch that left everyone in awe.