FreshDirect

FreshDirect Selects BAM Strategy to Launch New Loyalty Program

August 19, 2022 FreshDirect

FreshDirect, the online grocery shopping pioneer and one of the leading grocery delivery services in the U.S., announced that it has appointed BAM Strategy, a Montreal-based digital agency, as a strategic partner to build the company’s first-ever loyalty program. The appointment followed a competitive review conducted by FreshDirect’s Marketing Team. …

FreshDirect Celebrates 20 Years at the Forefront of Grocery Innovation

May 23, 2022 FreshDirect

FreshDirect, the online grocery shopping pioneer and one of the leading grocery delivery services in the U.S., is celebrating 20 years of innovation, excellence, and convenience. Since its founding in 2002, the Bronx-based online grocer has remained a signature household staple for two decades and has established true connections with its loyal customers. …

FreshDirect Delivers More Than Groceries in Their Latest OOH Campaign

February 28, 2022 OUTFRONT Media Inc.

OUTFRONT Media launches its first MOMENTS by OUTFRONT sponsored campaign with FreshDirect, delivering compelling content and delicious recipes to consumers in a new shoppable OOH campaign. The MOMENTS by OUTFRONT publisher platform aims to deliver engaging content experiences to consumers on the New York City Subway as ridership averages over 3 million weekday trips. …

FreshDirect and the New York Women’s Chamber of Commerce Host “Grow Through Grocery!” Virtual Seminar

February 18, 2022 FreshDirect

FreshDirect, the Northeast’s leading online fresh food grocer, and the New York Women’s Chamber of Commerce (NYWCC), on Wednesday, February 16 from 6-7:30pm EST, hosted the “Grow Through Grocery!” Virtual Seminar. The event was formatted into four sections covering merchandising, customer service, marketing and production and operations, all designed to educate attendees on how to do business with FreshDirect and other large companies as Minority/Women Business Enterprises (M/WBE). …

FreshDirect and ciValue Reimagine Retail Data to Strengthen Collaboration with Brand Partners

January 11, 2022 ciValue

FreshDirect, the Northeast’s leading pure play online fresh food grocer and E-commerce brand, announced today it has selected ciValue, the market leading brand collaboration platform, to develop its insight sharing program. With a unique solution to enable partners to gain insights at their fingertips into the preferences of their customers, the pioneering, digitally-native grocer is further sharpening its innovative edge and ability to better serve its evolving customer needs through customer-centric merchandising and marketing, and to achieve growth through insightful collaboration with the brands. …