FreshDirect Named a Proud Partner of the New York Yankees

March 21, 2023 FreshDirect

FreshDirect, the Bronx-based leading online grocer committed to delivering the highest quality, freshest food, is pleased to announce a multi-year partnership with the New York Yankees. After a successful sponsorship of New York Yankees Old-Timers’ Day last year, FreshDirect is thrilled to evolve its partnership with the legendary New York Yankees and build a strong connection with the biggest and best fanbase in New York. 

FreshDirect Launches New Campaign Platform for 2023

January 3, 2023 FreshDirect

FreshDirect is entering 2023 with a new brand purpose—deliver the highest quality, freshest food, create food experiences and drive simple healthy solutions to make every day better. To reflect that, the online grocery shopping pioneer is launching a new brand campaign and platform called, “Food That Delivers You,” also the brand’s new tagline.

FreshDirect Reveals Top 5 Food Trends for 2023

December 6, 2022 FreshDirect

FreshDirect, the online grocery shopping innovator, today announced its top food trends picks for 2023. Leveraging the company’s 20-year history of pioneering online grocery delivery of fresh, expertly sourced, high-quality food, FreshDirect’s expert team of food, wine and spirit specialists curated the annual list which forecasts up-and-coming products, ingredients, and influences.

FreshDirect Selects RELEX Solutions to Provide Forecasting and Replenishment Optimization for Ecommerce Grocery

October 14, 2022 FreshDirect

FreshDirect, the online grocery shopping pioneer and one of the leading grocery delivery services in the U.S., will partner with RELEX Solutions, provider of unified supply chain and retail planning solutions, to optimize their forecasting and replenishment processes. The RELEX solution will service FreshDirect’s distribution centers, providing flexibility and configurability to meet the unique supply chain needs required to deliver the freshest products possible.

FreshDirect Delivers New Creative Campaign For New York’s Food Obsessed

August 31, 2022 FreshDirect

FreshDirect, one of the leading grocery delivery services in the U.S. and a leader in NYC food culture, is launching a new creative campaign targeting time-crunched, quality-obsessed New Yorkers with full plates but empty pantries. This marks FreshDirect’s first integrated campaign from Cincinnati ad agency Curiosity, which was named creative agency of record for the brand in March 2022.