This summer the Big Idaho Potato Truck crossed off two items on its bucket list: an international border crossing and a visit to Alaska. …
With a 20 percent jump in entries received for this year’s Idaho® Potato Lovers Display Contest, more retailers than ever lifted up spud sales as they competed for $150,000-plus in cash and prizes. …
The Idaho Potato Commission (IPC) was declared the Grand Champion at the National Agri-Marketing Association’s (NAMA) award show held on April 26 in St. Louis, MO for its public relations campaign Frites by Idaho. In February 2022 the French fry-scented perfume created a PR frenzy – selling out within hours and generating international publicity. …
The Idaho Potato Commission (IPC) and the American Diabetes Association® (ADA) have announced a multi-year partnership making fresh Idaho® potatoes the first vegetable to participate in the ADA’s esteemed, Better Choices for Life program. The purpose of the partnership is to help educate tens of millions of Americans on ways they can add Idaho potatoes to their meal plan. …
For over a decade, Idaho® potatoes have been the naming sponsor of America’s premier cold-weather bowl game, the Famous Idaho Potato Bowl (FIPB). More than two million fans watched the Eastern Michigan Eagles defeat the San Jose Spartans live on ESPN. This was the Eagle’s first post-season win in 30 years. …
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