Jamey Higham Named New Idaho Potato Commission President and CEO

October 18, 2021 Idaho Potato Commission

Produce industry veteran Jamey Higham will become the next president and CEO of the Idaho Potato Commission, effective in early 2022.

The Idaho Potato Commission Launches Newest TV Commercial

September 29, 2021 Perishable News

Despite an international pandemic, Farmer Mark’s obsession with the Big Idaho® Potato Truck is stronger than ever as evidenced in the Idaho Potato Commission’s (IPC) newest national television commercial, aptly named “Hobbies”. The IPC premiered its twelfth commercial featuring the Big Idaho® Potato Truck and Farmer Mark during ESPN’s live broadcast of Boise State University’s (BSU) football season opener against the University of Central Florida on Thursday, September 2, 2021. 

Eastern Produce Council Annual Tailgate returns to MetLife Stadium

September 23, 2021 Eastern Produce Council

Sponsored by the Idaho Potato Commission and Litehouse, Inc., the Eastern Produce Council was thrilled to be back at MetLife Stadium to host its Annual Tailgate Event on Tuesday, September 21st in East Rutherford, NJ. 

Retailers Break Away from the Pack with Top Awards in Idaho Potato Lovers Display Contest

Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.

Idaho Potato Commission President and CEO, Frank Muir Retires After 18 Years of Service

April 9, 2021 Idaho Potato Commission

Muir recently announced that he will be retiring from the IPC in the fall of 2021.