MountainKing Potatoes is doubling down on efforts to fill orders of its smaller-sized varieties as retailers brace for packing capacity issues due to a recently authorized fourth round of purchases for the USDA Farmers to Families Food Box program, continued consumer stockpiling during COVID and an increased demand for in-home cooking during the holidays. …
Amidst calls for social distancing, the temporary elimination of restaurant in-room dining and other measures, families have rediscovered the versatility and value of fresh potatoes, a trend that has MountainKing Potatoes stepping up its social media presence to best align with its grocer partners. …
“Small potatoes are under-promoted and under-merchandised,” says MountainKing vice president of sales and marketing. “We’re working to change that narrative in a big way.” …
© Copyright 2021 | Phoenix Media Network | All Rights Reserved | Terms of Service | Privacy Policy