MountainKing Boosts Social Media Presence as Fresh Potato Sales Soar During Health Crisis

April 10, 2020 MountainKing Potatoes

Amidst calls for social distancing, the temporary elimination of restaurant in-room dining and other measures, families have rediscovered the versatility and value of fresh potatoes, a trend that has MountainKing Potatoes stepping up its social media presence to best align with its grocer partners.

New MountainKing Merchandising Program Focuses on Baby Potatoes

January 21, 2020 MountainKing Potatoes

“Small potatoes are under-promoted and under-merchandised,” says MountainKing vice president of sales and marketing. “We’re working to change that narrative in a big way.”