Staying True to Craft
According to the Taste Tomorrow survey, consumers crave for craft. David Redon is what you would call a true craftsman, after he was trained as a Compagnon du Devoir*. …
Puratos Taste Tomorrow
Consumers Crave Craft
Consumers are happy to pay a premium price for baked goods that meet or exceed their expectations. That was one of the conclusions of the latest Taste Tomorrow survey. One of the values that justifies a higher price is craft: food with a human touch that showcases the artisan’s love for the product, and the sharing of tradition and heritage. Learn more about the ‘craft’ trend. …
Offer Ultimate Freshness With This Multigrain Bread
Many consumers feel that products which look and smell fresh, radiate high quality. That was revealed by the latest Taste Tomorrow survey, together with eight other global trends. So, to make a good impression on your customers, it’s important that your shop and products radiate freshness. This recipe for a delicious Multigrain bread gives you a head start. …
3X Companies that Understand that Taste is Everything
For most consumers, taste is the crucial factor when they decide to buy bread, patisserie or chocolate. Freshness and price are less important. That was one of the outcomes of the latest Taste Tomorrow survey. The results also revealed that consumers like both traditional tastes and exotic flavours that contribute to their tasting experience. These three companies respond to the taste trend extremely well. …
Detecting Global Consumer Trends in Bakery, Patisserie and Chocolate to Inspire Innovation
Investing heavily in detailed consumer insights can help business-to-business companies become even more successful. If you want to innovate and differentiate yourself on the market there is nothing more important than understanding consumer trends and the evolution of consumer behaviour. …