Pure Flavor Celebrates National Snack Day with Week-Long Snackathon

March 2, 2023 Pure Flavor

Pure Flavor® is celebrating the flavor, nutrition, and fun of healthy snacking with a week-long campaign leading up to National Snack Day on Saturday, March 4th. The brand kicked off its content campaign on February 27th that included an Instagram giveaway with everything wrapping up at SEPC’s Southern Exposure Trade show where the brand’s full lineup of greenhouse grown fruits & vegetables will be on full display.

Pure Flavor Acquires Cervini Farms C5 to Fuel Expansion Plans

February 20, 2023 Pure Flavor

Continuing its growth path fueling significant plans for expansion, Pure Flavor® announces the acquisition of Cervini Farms C5 in Leamington, ON to add to its expanding portfolio of greenhouses and distribution centres.

Pure Flavor Adds Industry Veteran Joe Sbrocchi to Leadership Team

January 30, 2023 Pure Flavor

With significant growth & expansion at the forefront of the company’s strategic plan, Pure Flavor® is pleased to announce the addition of produce industry veteran Joe Sbrocchi to the company’s leadership team as Senior Vice-President, Business Development & Strategy. Mr. Sbrocchi brings an impressive history of successes in a career that has criss-crossed between the vendor and the buying communities (Sobeys & Walmart), and most recently over the last 5+ years as the Executive Director & General Manager of the Ontario Greenhouse Vegetable Growers (OGVG).

Pure Flavor Accelerates Expansion – Acquires DeTemporada Farms

January 12, 2023 Pure Flavor

With tremendous year over year growth fueling significant plans for expansion, greenhouse fruit & vegetable company Pure Flavor® announced the acquisition of DeTemporada Farms, a 25-acre greenhouse Bell Pepper farm located in Merlin, ON. 

Pure Flavor Receives FMI’s Gold Plate Award for ‘Eat Well Together to Be Well Together’ Campaign

December 16, 2022 Pure Flavor

With the holiday season in full swing, the FMI Foundation recently announced their 2022 Gold Plate Award winners via livestream earlier this week, highlighting outstanding family meal programs implemented by the food industry and community organizations. In the Category of Industry Supplier, greenhouse fruit & vegetable company Pure Flavor® won the Gold Plate Award for their ‘Eat Well Together to Be Well Together’ campaign that supported FMI’s National Family Meals Month™.