Floral Businesses are Blooming in 2021
Results from SAF’s Economic Outlook Survey show flourishing sales despite the higher cost of goods and labor. …
Society of American Florists
Society of American Florists Names New President-Elect
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. …
Society of American Florists Launches Career Connection
The Society of American Florists is now curating high quality training, created by the industry’s top trainers, teachers, and floral pros, in one central location — its Career Connection learning hub. …
Seed Your Future Names Next Executive Director
Seed Your Future announced the selection of Jazmin Albarran as their next executive director. After a nationwide search, the organization was thrilled to select this seasoned nonprofit professional to succeed retiring founding executive director, Susan E. Yoder, IOM. …
SAF Offers Best Practices For Coping With Supply Shortage
According to The Society of American Florists 2021 Spring Holiday Survey, retail florists’ top concerns are: sourcing product, product availability and product shortages. Here’s how they are coping: …