Kate Penn took on the role of CEO of SAF in November 2017. Prior to that, she has been the driving force behind all of SAF’s content, publications and communications for more than 20 years. She will bring to the conversation her insider knowledge of the US floral industry and its dynamics, and intelligence on the ongoing mutations in how (US) consumers buy flowers. …
Union Fleurs, the International Flower Trade Association, is pleased to announce Phill Burton, COO of Bloom & Wild, as a confirmed speaker at Floriforum on 5 November 2019. …
Currently FSI members are focusing all their efforts towards achieving the 90% target in the coming one-and-a-half year. 2020 will come fast enough and it is crucial that they also prepare for after 2020, to have clear and common objectives moving forward. …
Do you know how buyers and consumers make their decision? How can the unconscious mind influence commercial relations and purchasing behaviours? And why getting a better grasp on customer dynamics is highly relevant to the floriculture supply-chain? …
Every year on Valentine’s Day the topic of flowers is picked up by the media and we see a surge in all types of articles related to Valentine’s Day and the flower industry. This year again, Union Fleurs has compiled the most relevant ones in a Valentine’s Day special edition of its Media Review to offer Union Fleurs members a worldwide overview of what has been said about flowers on this special holiday. …
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