Valentine’s Day

Prepare for Valentine’s Day at SAF’s 1-Day Profit Blast in San Marcos

December 23, 2022 Society of American Florists

Industry professionals will have the opportunity to network and learn next month at The Society of American Florists 1-Day Profit Blast in San Marcos, Texas. The Jan. 14, 2023, event, sponsored by the Bill Doran Company, will feature three educational sessions focused on helping attendees ensure a profitable Valentine’s Day, and a supplier showcase where attendees can learn about fresh products, hard goods, and services from top suppliers. …

2022 Valentine’s Day Spending Results

April 5, 2022 Rio Roses / Equiflor

The results are in, and they’re exciting: The latest National Retail Federation survey showed that Valentine’s Day spending reached $23.9 billion this year. That’s an increase of more than $2 billion from 2021 and the second-highest amount on record. Individual spending was also the second highest in the survey’s history at $175.41 per person, up from $164.76 in 2021. …

DoorDash Launches Flower Delivery with Diamonds this Valentine’s Day

February 14, 2022 DoorDash

Florals for Valentine’s Day? Groundbreaking. Well, this time it really is, because starting today DoorDash is making it possible for customers to send fresh, beautiful, and same-day delivery of flowers to loved ones. DoorDash launched flower delivery, partnering with more than 3,000 local and national florists across the country for on-demand delivery, making it easier for customers to discover and gift their favorite floral bouquets.  …

How to Use 2021 Valentine’s Day Stats To Plan Your 2022 Sales

February 4, 2022 Rio Roses / Equiflor

With the omicron variant reaching a peak in the United States, it’s likely that fewer people will want to go out to celebrate with their Valentine this year. But that doesn’t mean they won’t be celebrating at home, and this year may be much like last year in terms of spending — which is still great news for the floral industry. …

Rio Roses’ Valentine’s Day Collection

February 2, 2022 Rio Roses / Equiflor

Whether it’s for an intimate dinner for two or a larger celebration, our Valentine’s Day dining collection
will bring romance, elegance, and stunning beauty to any tablespace. …