Taste Tomorrow is the world’s largest ecosystem for consumer understanding in the chocolate, patisserie and bakery sectors. Always-on tracking of local and global consumer behaviors, attitudes and choices provides us with valuable, in-depth insights. We are able to use these insights to track the evolution of trends and reveal new ones. What’s in it for you? Discover here.
In this article, we focus on three trends for chocolatiers that will be essential in 2023.
To track and measure changing behaviors and attitudes considering the current economic and political situation, Taste Tomorrow is continuously interviewing consumers worldwide. Our latest results show that food is within the top 3 categories where consumers are most concerned about rising prices. Interesting fact, only 24% of consumers are trying to save money by purchasing fewer chocolate bars, pralines and other chocolate items, which is the lowest number in the “sweet” category. This number is higher for desserts and ice cream (25%), candy (27%), cakes, patisserie and sweet goods (29%).
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