Italy: Consumer Expectations for Bakery in the ‘New Normal’

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat and how they purchase.  To understand these changes in behaviour and to offer our customers in-depth insights, Puratos is conducting consumer surveys around the world to discover how bakery categories will need to adapt and evolve to meet future consumer needs in the ‘new normal’.

In early June 2020, Puratos conducted a consumer survey in Italy. How have the needs for bakery items evolved for Italian consumers? What are their key criteria when buying bakery products, which items do they value most, and how do they prefer to buy them?

Taste & freshness lead the way

When purchasing bakery items, taste and freshness remain the most important selection criteria for Italian consumers, confirming the results of the latest Taste Tomorrow research. Hygiene has also become a selection criterion of increasing importance.

To read the rest of the story, please go to: Puratos Taste Tomorrow