U.S. Consumers Thirsty For More Oat Milk

Facing unprecedented demand from U.S. consumers eager for dairy-free milk alternatives, Oatly is currently dealing with a shortage of its popular oat-based beverage.

“It is beyond all our expectations,” Toni Petersson, the company’s CEO, told Cheddar on Wednesday. “We simply cannot produce enough and that’s it. We are trying as hard as we can.”

While Oatly may be a relatively new craze in the U.S., the company was founded 25 years ago in Malmo, Sweden. Yet in recent years, demand has skyrocketed as people seek out healthier and more environmentally sustainable substitutes to dairy.

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