It is known that, although flower producers count on several certifications that are recognized worldwide and which cover the different aspects of sustainability, they will often be subject to the whim of someone in the chain who, for different reasons (many of which are of a non-technical nature) requires that they are evaluated by what he/she considers an “appropriate” standard or list from his/her point of view or knowledge of sustainability.
Often, these requirements are well below what the producers have already achieved with their current certification processes, generating expenses for the new evaluation, adjustments to the already standardized internal processes, and more work for the personnel that are in charge of their various audits.
It is increasingly evident that, in the world of certification standards, new initiatives appear or are being promoted by different markets that aim to become regional or global references.
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