Fall has officially arrived! You’re starting to feel a chill in the air (or not, if you live in Florida like we do) and the excitement of increased business. Thanksgiving marketing is always a good investment for florists, since customers begin their serious holiday shopping on Thanksgiving weekend. With the right type of marketing, you can grab a good chunk of business from those who’ll be decorating their homes and offices for the holidays.
Here are a few ideas:
Host a DIY Workshop
Bring customers into your shop with a DIY Thanksgiving Centerpiece Workshop. You can use the idea we’ve included in this issue or come up with your own. Create excitement for the workshop on your social media pages, and take reservations in advance so you have all the necessary materials prepared. For those who can’t attend, promote that you’ll be streaming it on Facebook Live so that they can get in on the action. Make sure you do a couple of practice runs first, so you’re ready to go live on the day of the workshop.
Send Thank-you Notes
Show your customers how grateful you are for their Thanksgiving business by including a handwritten thank-you note with their arrangement. This is a wonderful way to bring a more personal touch for those customers who order online: They may never have come into your shop, but this will give them a good idea of who you are and how much you appreciate them.
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