Boggiatto Produce Rebrands as Hitchcock Farms

SALINAS, Calif. — Boggiatto Produce, located in California’s Salinas Valley, announces its May 2019 rebrand as Hitchcock Farms. Jeff Hitchcock maintains his leadership role and his dedication to carrying on the company’s founding principles. Hitchcock Farms’ commitment to quality, innovation and premier customer service remain the same.

Since 1989, the foodservice industry has looked to Hitchcock Farms for quality produce. As one of the original founders, Jeff Hitchcock has been instrumental in building the company into a nationally recognized leader among produce growers and shippers. “I’ve always believed in our innovation, our products and our employees. I’m proud to be in a position to carry on the legacy we began more than 30 years ago.”

With the new name comes a new look in packaging for Hitchcock Farms. Jeff appreciates the importance of the rebrand and notes, “I feel we’ve created a new look that compliments the quality within.” Hitchcock Farms has redesigned all of their packaging with a look that reflects their commitment to quality and consistency. 

Hitchcock Farms has been on the cutting edge and created many firsts. In 1994, the company was the first to introduce romaine hearts to the foodservice industry. That innovation was followed by the company’s creation of Iceberg Babies® in 2002. To date, Hitchcock Farms has grown into one of the largest Brussels sprout growers and shippers in the country.

For more information, please contact:
Hitchcock Farms
P.O. Box 2266
Salinas CA 93902
Phone: 831-424-8952

About Hitchcock Farms

Hitchcock Farms has been involved in California agriculture for generations. The company grows, packs and ships premium produce across the United States and Canada year-round. Since 1989, Hitchcock Farms, originally Boggiatto Produce, has proudly served on all levels as a solid partner with the nation’s foodservice industry.