Masser Family of Companies Awarded the Employees Excellence Award for Side Delights Amazables! Innovative Potato Product Line

Sacramento, PA – The Masser Family of Companies (MFC), the eighth-generation family-owned potato farming company, received product innovation awards and citations for the new Side Delights®Amazables! potato product line. 

MFC was awarded the 2024 Award for Excellence in recognition of product innovation from the Northeast Pennsylvania (NEPA) Manufacturers and Employers Association and the Employer Product Innovation Award from the National Association of Manufacturers in conjunction with the NEPA Manufacturers and Employers Association for the Side Delights® Amazables! potato product line. The NEPA Manufacturers and Employers Association Manufacturers and Employers Excellence Award actively celebrates the mission of supporting the achievement of excellence among member companies. 

Launched in March, Amazables! is an oven crispy-skin style microwavable U.S. No.1 grade Russet potato available with two custom Litehouse® sauces created to maximize the taste of a Russet potato with complimentary flavors, including Loaded Potato sauce and Buffalo Ranch sauce. Amazables! potatoes are wrapped in an innovative film with Krisp Film technology that shrinks around the potato in the microwave and cooks in only six minutes. The #1 recyclable film safely remains cool to the touch after microwaving while keeping the potato inside hot. 

“We are thrilled that the Masser Family of Companies received recognition for the product innovation of Amazables!,” noted Kathleen Triou, President and CEO of Fresh Solutions Network. “The Krisp Film Technology crisps the potato skin while the inside cooks up drier and fluffier – more like an oven-baked potato.  Plus, the Litehouse® sauces are scrumptious – truly delicious.  People tell me, they devour them because they are just that tasty.”

Lela Reichart, MFC’s VP of New Business Development, accepted the awards at the annual ceremony and dinner on May 7, 2024, at the Mt. Valley Clubhouse in Barnesville, PA. Reichart also received a certificate of achievement from the Pennsylvania House of Representatives for MFC’s impact on the community and economic development, consistently demonstrating excellence in advanced manufacturing and setting a benchmark for innovation, leadership, and sustainable practices, and a certificate of special congressional recognition from the US House of Representatives. 

“We are honored to receive recognition for such an innovative product from an esteemed organization,” added Reichart. “MFC is proud to be a partner in the Fresh Solutions Network and to be a Gold level member of the regional Northeast Manufacturing Association.”  

ABOUT MASSER FAMILY OF COMPANIES:  Founded in 1970 by Sterman Masser.  Sterman Masser, Inc. is a grower, packer, and shipper of potatoes located in Schuylkill County, Pennsylvania.  In 1984, the business transitioned to Keith & Helen Masser.  In 2008, their son, David Masser, was named President of the company.  David was joined by his sister, Julie Masser-Ballay, in 2009 as Vice President of Administration.  Today, Sterman Masser, Inc. employs more than 400 team members in agricultural, packaging, logistics, sales, and customer service positions.  The farming operations expanded beyond potatoes to include cash grains.  Sterman Masser, Inc. is part of the Masser Family of Companies, including Masser Logistic Services, Keystone Potato Products, and Lykens Valley Grain.  Sterman Masser is also a founding member of Fresh Solutions Network (FSN).  FSN is the exclusive supplier of Side Delights® potatoes and onions.  FSN is a group of family-owned potato and onion growers and shippers who help fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. 

ABOUT AMAZABLES / SIDE DELIGHTS:  Amazables! is available now from Masser Family of Companies and the members of Fresh Solutions Network.  Side Delights® is supporting the product launch with a comprehensive, integrated marketing program that includes branded display-ready shippers, in-store POS support, and a social media schedule across Facebook, Instagram, and LinkedIn. Side Delights® offers a variety of choices of nutritious, economical products, including bagged and bulk potatoes, potato kits, convenience potatoes, petite potatoes, fresh-cut potatoes, and organic potatoes. Side Delights® brand of fresh potatoes is available only from the members of the Fresh Solutions Network, a group of family-owned growers and shippers. For more information on Side Delights® products and its network of farms, visit and