American Bakers Association

Hailey Blumenreich, ABA’s former Marketing and Communications Coordinator, has been promoted to Marketing and Communications Manager. As Marketing and Communications Manager, Blumenreich executes creative, data-driven, and effective communications strategies ensuring Members and industry stakeholders are informed about ABA’s programs, events, and services. …

It’s hard enough for industry veterans to steer baking companies through this unprecedented year, marked by pandemic, recession and national protests. The leadership challenges are even greater for younger executives without decades of experience. …

In addition to the printed copies of the report, ABA’s Annual Report is available for the first time ever as an interactive digital publication, viewable on any device. …

Consumers were starting to focus more on health and wellness even before the pandemic. In the wake of the global coronavirus crisis, will consumers prioritize dietary wellness strategies even more? If so, will bakers need to prepare? …