Foodland Launches Retail Media Network in Partnership with CitrusAd
Foodland, Hawaii’s largest and oldest grocery chain, is launching its first-ever retail media network utilizing technology from CitrusAd, a global leader in retail media. The retail media network will combine Foodland’s privacy-protected first-party data and CitrusAd’s relevancy algorithm to match brand compatibility and shopper history with the most suitable audiences. Both large and local brands can engage with Foodland shoppers in a highly-relevant manner and improve return on ad spend (ROAS) by leveraging big-data at scale in real-time. …
