Frieda’s Salutes Working Parents
Back to school is upon us. However, this year working parents in the produce industry find themselves pulling double duty to make way for online and homeschooling. …
Frieda’s Specialty Produce
Frieda’s Hatch Chiles are Back
The famous, flavorful Hatch chile pepper is back! Frieda’s sources these tasty chiles directly from Hatch, New Mexico—and they are certified authentic. Hatch chile season started in late July and is expected to continue through the end of summer. …
This is the Summer of the Dragon Fruit
Spending a summer largely stuck at home, shoppers are looking for little escapes—aka #microescapes—to flee the mundane aspects of everyday life. Give your shoppers a perfect way to escape by offering a top-selling tropical fruit—Dragon Fruit—straight from the fields of Ecuador and Nicaragua. …
Frieda’s Limited-Edition Angelcots Have Arrived
The highly coveted, always anticipated Angelcot® season has begun and quantities are extremely limited for this sought-after summer produce. …
#microescapes Are Trending this Summer: Get Your Produce Department Ready
With COVID-19 and local social distancing restrictions, summer this year may feel a bit different. In order to help understand consumer sentiment and how it may impact the produce aisle, Frieda’s Specialty Produce commissioned consumer research to help predict shopper behavior and aid retailers in their planning this summer. …