Healthy Family Project’s annual thank you reception at the Southeast Produce Council’s Southern Exposure saw more than 200 produce industry professionals celebrating the ongoing impact of Healthy Family Project’s cause marketing programs. Cause marketing retail and digital campaigns in 2022 raised $235k for Feeding America® food banks, Our Military Kids, Foundation for Fresh Produce and Ripe for Revival. …
Healthy Family Project is kicking off this year’s Mission for Nutrition with the announcement of a team of dietitians poised to serve as a sounding board for Healthy Family Project in 2023. The newly developed group includes dietitians in various niches Julie Lopez, culinary; Qula Madkin, sports nutrition; Chelsea Jones, meal planning; and Hayley Ewing, grocery. The dietitian team’s consumer introduction will take place during Mission for Nutrition through curated content. …
Healthy Family Project will close out 2022 with more than $238,000 raised through retail and digital cause marketing programs pushing the total raised since 2002 to more than $7.5 million for charities that support families. The organization leveraged social media, video content and digital shopper marketing to reach nearly 30 million families this year. …
The Publix Produce for Kids cause marketing campaign wrapped on June 28 with 13 produce partners providing 852,000 meals* to the 35 Feeding America® member food banks in the Publix market area. Signage was positioned near produce partners in more than 1,200 Publix stores, featured QR codes leading shoppers to a free bi-lingual downloadable eCookbook with recipe inspiration, and tips featuring campaign produce partners. …
Military Produce Group and Healthy Family Project celebrated the seventh annual Produce for Kids campaign in a big way with in-person and virtual events, produce department signage, and ads revolving around The Month of the Military Child. As part of the campaign, produce partners made a $4,000 donation to Our Military Kids, an organization that provides learning grants to children whose parents are deployed or recovering from combat injuries. …
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