This March, the Society of American Florists will launch its first ever Great Big Plant Event – a library of tools and resources designed to help florists improve their plant business, feel inspired and connect with industry partners. …
With so many people unable to visit others on Thanksgiving, many chose to share their love by sending flowers. At least, that’s how it seems based on a just-released report by the Society of American Florists. …
The poinsettia is the quintessential Christmas plant. However, many consumers (namely, pet owners and parents of young children) shy away from it because of the belief that it can endanger a loved one. …
U.S. wholesalers and importers will no longer pay a 6.8 percent tariff on Ecuadorian roses, the culmination of a year-long effort by the Society of American Florists and other industry groups to bring economic relief to buyers in the industry. …
Last week, Sakata Seed America teamed up with Kitayama Brothers, KB Farms, to join dozens of floral industry businesses nationwide to surprise unsuspecting passersby with two free flower bouquets each — one to keep and one to give to a friend, family member, colleague, or even a stranger. …
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