10 Proven Valentine’s Day Marketing Strategies to Help Your Floral Business Win!

February 8, 2022 Rio Roses / Equiflor

Here we go! We’re just weeks away from the BIG GAME! No, not THAT big game… the floral industry big game: Valentine’s Day! After all, Valentine’s Day is like our Super Bowl, right? And as always, we want to make sure you’re ready to win BIG! Here are ten proven marketing strategies to help you do just that:

12 Tips to Stay Ahead of the Last-Minute Valentine’s Day Rush

February 7, 2022 Rio Roses / Equiflor

Valentine’s Day falls on a Monday this year, which usually means more floral business as customers have an extra few weekend days to order. However, it also means a lot of last-minute business—particularly since Valentine’s Day lands right after Super Bowl Sunday this year. So, how can you prepare well in advance, so you’re not bombarded by all those last-minute orders? Here are a few tips:

‘Danziger Live’ Kicks Off 2022 With A… Bang!

January 19, 2022 Danziger

With Valentine’s Day in mind, Alison Bradley will host the amazing Dutch florist, Hanneke Frankema, at the upcoming ‘Danziger Live’, taking place next Thursday on January 27th at 17:00PM (The Netherlands time). Hanneke will share a series of commercial designs featuring several of Danziger’s products.

Frieda’s Helps Shoppers Get Creative this Valentine’s Day

This Valentine’s Day is the perfect time to get shoppers inspired about the creative possibilities of crepes—a blank canvas, if you will, just waiting to be discovered.

Rio Roses: Valentine’s Day Spending 2021

March 23, 2021 Rio Roses / Equiflor

To say that Valentine’s Day 2021 was unusual would be a massive understatement. This year was a completely different scenario than 2020 when we weren’t yet dealing with all the upheaval that a pandemic would bring to our lives. However, despite the quarantine bubble, spending for Valentine’s Day had some definite bright spots.