In addition to driving awareness of Zespri Kiwifruit, Zespri’s in-store displays, digital programs and incentives propelled shoppers to purchase Zespri’s Kiwifruit, keeping the Zespri brand in the #1 position across the category in terms of total sales and total dollar growth. …
Rounding out the EPC’s fall calendar is the Family Apple Picking Event to be held at Melick Farm in Oldwick, NJ on Saturday, October 5th from 10am-12pm and the New York Produce Show set for December 10th-12th. …
In 2020, Zespri embarked on Project Horizon, an ambitious multiple-year effort to transform the company’s processes and systems—some of which were 20 years old. As part of this modernization program, it began working with Celonis and TEC150, one of Celonis’ regional partners, in 2022. The initial focus was in Purchase-to-Pay and Order Management. …
New Zealand-based kiwi fruit grower Zespri has appointed its chief operating officer (COO), Jason Te Brake, as its new CEO. …
Retailers are encouraged to prominently display the #1 selling and best-tasting Zespri Kiwifruit so consumers can find their favorite Green and SunGold Kiwi varieties. The famous Zespri KiwiBrothers are inviting consumers to “Taste the Obsession” through media, sampling and event activations this summer—all designed to drive shoppers to retailers’ produce section. …
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