Eastern Produce Council Tailgate Event at MetLife Stadium September 19th
Kicking off the EPC’s fall season of events, on September 19th members enjoyed a night at MetLife Stadium sponsored by the Idaho Potato Commission, Oppenheimer, and Zespri. …
Zespri
Zespri Kiwifruit Supports Thriving Season With Marketing Programs Driving Shoppers to Stores
Zespri takes its Taste the Obsession consumer campaign to a whole new level by offering consumers a chance to win a trip to New Zealand to visit their orchards and meet the passionate growers who are obsessed with growing the best-tasting kiwifruit. …
Zespri Appoints Darren Lamothe as General Manager North America
Zespri Kiwifruit is the fastest growing fruit in the fruit bowl and to continue this positive momentum in the market, Zespri is appointing Darren LaMothe as the new general manager to oversee North American operations. LaMothe has established himself as an integral member of the Zespri leadership team for the past four years developing the supply chain team in North America and Europe with supply chain reset efforts resulting in continuous improvements and standardization. …
Zespri’s Best-Tasting SunGold Kiwifruit Available in Stores Soon as Season Starts
Retailers have been meeting with Zespri’s account managers to plan promotions and set display programs in anticipation of another successful season. Zespri’s SunGoldTM Kiwifruit arrived in the Port of Los Angeles last week and will be available to eager shoppers by mid-May. Consumers love the refreshing taste of SunGold Kiwi and will be looking for their favorite fruit at retail stores nationwide. …
Zespri Launches New Campaign, Merchandising Displays and Customized Programs During SEPC Show
Zespri’s account managers will be at booth 621 to meet with retailers during the SEPC Southern Exposure trade show in Orlando, Florida March 2-4, 2023. The booth will showcase Zespri’s new merchandising displays with updated graphics highlighting this year’s Taste the Obsession marketing campaign. Taste the Obsession showcases the brand’s passionate commitment to sharing high quality, refreshingly sweet kiwifruit to ignite the good in consumers’ days. …