Germany: Consumer Expectations For Bakery in the ‘New Normal’ -Puratos

The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat, and how they purchase.  To understand these changes in behaviour and to offer our customers in-depth insights, Puratos is conducting consumer surveys around the world to discover how bakery categories will need to adapt and evolve to meet future consumer needs in the ‘new normal’.

Following studies in China and Poland, Puratos conducted a consumer survey in Germany in May 2020. In this article, you’ll discover how the needs for bakery items have changed for German consumers. What are their key concerns when buying bakery products, which items do they value most, and how do they prefer to buy?

Taste comes first

When purchasing bakery produce, taste remains the most important selection criterion for German consumers, confirming the results of the latest Taste Tomorrow research. Freshness also remains a key decision driver, while price completes the top three.

To read the rest of the story, please go to: Puratos Taste Tomorrow