6 Proven Easter Marketing Strategies to Get Your Floral Business Hopping

March 29, 2023 Rio Roses / Equiflor

Easter is a major celebration in the United States — with some major spending. You can tap into this massive holiday with clever marketing of your floral offerings. We’ve gathered six proven strategies to help you do just that.

7 Spring Cleaning Tips for Your Floral Business

March 27, 2023 Rio Roses / Equiflor

Spring is here — which means it’s time for some spring cleaning! Now’s the perfect opportunity to review your floral business, eliminate what isn’t working for you, and add things that will get you more sales for all the upcoming holidays and events on your schedule. To help you, we’re sharing seven of our favorite spring-cleaning tips for your floral business.

10 Ways to Market “Just Because” Flowers to Increase Your Floral Sales

March 13, 2023 Rio Roses / Equiflor

With all the hustle and bustle of your floral business moving from one holiday or special event to the next, finding ways to increase your sales in between those events can be challenging. That’s what makes “Just Because” flowers such a great idea. Many florists already feature a page of these types of arrangements on their websites.

5 Ways to Increase Your St. Patrick’s Day Sales

March 8, 2023 Rio Roses / Equiflor

Well, you did it! You survived the Valentine’s Day rush! Now it’s time to prepare for Mother’s Day, right? Well, yes. But don’t forget the holidays between these two major ones — like St. Patrick’s Day.

Rio St. Patrick’s Day Tinted Roses

March 1, 2023 Rio Roses / Equiflor

Want to get into the St. Patrick’s Day spirit? We’ve got you covered with a fantastic variety of tinted roses. These vibrant color combinations will help you create unique, stunning arrangements for this fun and festive holiday.