2022 is over, so it’s time to get your 2023 budget in shape. While creating an annual budget can be daunting, a recent article in Floral Management magazine lays out how to streamline the process to make it much simpler. In doing so, you can maximize your profits in the coming year. …
Instagram has become one of the most popular social media marketing tools for florists. After all, this image-based platform lets you show off your gorgeous blooms and arrangements in unique and creative ways. …
Facebook advertising has always been a fantastic marketing tool for growing a business: 78% of American consumers have used Facebook to discover products to purchase, and the average Facebook user clicks on 12 ads every month. …
As florists, we know that color is at the heart of everything we do. That’s why we get excited every December when Pantone announces their next Color of the Year. …
We all need to spread the word about the power of flowers. Everyone needs to see that flowers bring much more than beauty: they improve your mood, reduce stress, spark creativity, and so much more. We need to come together as an industry and get the message out as far and wide as possible to help more people enjoy the benefits of flowers in their daily lives. …
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