Pantone Announces The 2022 Color Of The Year: Very Peri

January 3, 2022 Rio Roses / Equiflor

The past year has been full of change, both in the physical world we live in every day and the digital world we rely on more and more. That merging of the physical and digital worlds is at the heart of Pantone’s choice for the 2022 Color of the Year: Very Peri, a periwinkle blue with a violet-red undertone.

Rio Roses: How to Make a DIY Christmas Arrangement

November 30, 2021 Rio Roses / Equiflor

As the old song goes, “It’s beginning to look a lot like Christmas.” You certainly can see it in every store, including your own. So why not share the fun with your customers? Help them bring more Christmas into their homes by holding a DIY Christmas Arrangement Workshop. Here’s how easy it is to make this beautiful arrangement:

12 Tips to Increase Your Online Floral Sales for Christmas 2021

November 24, 2021 Rio Roses / Equiflor

Christmas is a special time each year when people do their best to bring joy to others and celebrate the spirit of the season. Yet, with the ongoing pandemic and supply issues, many people will be doing their Christmas shopping online this year.

8 Ways to Increase Sales in Your Floral Shop This Holiday Season

November 19, 2021 Rio Roses / Equiflor

This Christmas will see a huge increase in online shopping. Yet, with eased social distancing rules, more people may want to get into the Christmas spirit by checking out some festive stores in person.

From Store to Door: How to Safely Ship Flowers to Your Customers

November 9, 2021 Rio Roses / Equiflor

With the holidays just around the corner, your flower shop is heading into the busiest time of the year. And with so much of your marketing now being done online, you have the potential to reach customers who may be far outside of your regular delivery area. That’s why we thought it would be helpful to give you a simple guide to shipping flowers safely and efficiently. (After all, we do know a bit about the subject.)