Sustainability is at the heart of the Dutch Flower Group (DFG). It has been fully integrated in the company strategy. “We believe that we have to take responsibility”, says corporate social responsibility manager Raimon Loman. How does the world’s largest export company in flowers and plants do this? …
Royal FloraHolland started auctioning flowers and plants one hour earlier in Aalsmeer, Naaldwijk and Rijnsburg on Tuesday 23 April 2019, the day after Easter. Despite the disruption in the auction process that occurred that day, all locations achieved the intended end time. We finished well before 1 pm. …
FleuraMetz is a global wholesaler for flowers, plants and accessories. The company’s focus is on florists. The wholesaler is a member of Floriculture Sustainability Initiative (FSI) and is one of the Accelerators. “We recognize that we have an impact on the environment and take responsibility for this.” That is what sustainability is, according to Susanne van der Mark. The Corporate Social Responsibility Officer shares her vision and explains how FleuraMetz cooperates to achieve sustainability. …
“I prefer to speak of sustainable development rather than sustainability. That suggests a proactive and lasting approach. Sustainability is not just the latest craze.” These are the words of Stefanie Miltenburg, Sustainability Program Manager at Royal FloraHolland, one of the accelerators of the Floriculture Sustainability Initiative (FSI). …
Royal FloraHolland is taking a 50% interest in Blueroots, by which a joint venture will be launched. This joint venture is seen as a joint investment in enhancing the international competitive position of the Dutch floriculture industry. …
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