July 4th is almost here, but that doesn’t mean you don’t have time to prepare. Email marketing is one of the fastest and easiest ways to get your promotional message out. And emails get results: One study found that 4th of July emails can bring 32% more revenue than standard marketing emails. Here are a few ways to use email marketing to increase your 4th of July flower sales: …
Online floral sales are here to stay, as you know. So, how do you cater to a more knowledgeable online shopper? And how do you make sure that person will find your floral shop when they search for flowers online? The answer is SEO or Search Engine Optimization. SEO is the practice of increasing traffic to your website through organic search engine results instead of online ads. …
As you know, we’re in a whole different world than a few years ago: E-commerce is no longer just a good idea; it’s a vital component to increasing your business. That’s why Rio Roses’ Equiconnect online purchasing system ensures you can purchase Rio products when it’s convenient for you, 24 hours a day, 7 days a week. …
Father’s Day may not be the biggest floral holiday of the year, but that doesn’t mean it can’t be profitable! So many people have a hard time figuring out what to do for Dad on this special day; you can help them out by showing them how flowers are the perfect gift. Here are a few ideas to help you do just that: …
Wedding season is upon us! With restrictions easing up, weddings which were postponed last year are now more important than ever. But with guidelines varying from area to area, wedding planning can be tricky. …
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