Father’s Day P.R.E.P. (Plan, Review, Execute, Profit)

May 28, 2021 Rio Roses / Equiflor

Father’s Day may not be the biggest floral holiday of the year, but that doesn’t mean it can’t be profitable! So many people have a hard time figuring out what to do for Dad on this special day; you can help them out by showing them how flowers are the perfect gift. Here are a few ideas to help you do just that:

Wedding P.R.E.P. (Plan, Review, Execute, Profit)

May 24, 2021 Rio Roses / Equiflor

Wedding season is upon us! With restrictions easing up, weddings which were postponed last year are now more important than ever. But with guidelines varying from area to area, wedding planning can be tricky.

Rio Roses: 7 Effective Strategies to Increase Your Email Open Rates

April 26, 2021 Rio Roses / Equiflor

Email marketing is one of the most effective ways to promote your business and your products. Email continues to have a far better ROI than social media or websites, with an average of $40 returned for every dollar spent. However, to get that kind of return, you’ve got to make sure that people open your emails.

Insights From a Floral Wholesaler

April 19, 2021 Rio Roses / Equiflor

Bill LaFever, PFCI, President of Bill Doran Company offers insights and tips for Mother’s Day that are so helpful that we wanted to share them.

6 Tips For Best-Ever Mother’s Day Floral Sales

April 15, 2021 Rio Roses / Equiflor

Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend.