Strong Thanksgiving Floral Sales Predict a Booming Valentine’s Day

January 7, 2021 Rio Roses / Equiflor

With so many people unable to visit others on Thanksgiving, many chose to share their love by sending flowers. At least, that’s how it seems based on a just-released report by the Society of American Florists.

Pantone Announces Their 2021 Colors of the Year: Illuminating and Ultimate Grey

December 30, 2020 Rio Roses / Equiflor

2020 has been quite a year — and that’s the understatement of all time! It should come as no surprise, then, that Pantone just announced their 2021 Color of the Year as two colors: Illuminating and Ultimate Gray.

Rio Roses: Ecuadorian Roses Are Now Duty-Free

December 7, 2020 Rio Roses / Equiflor

In a move that will save the floral industry an estimated $15-20 million next year, the U.S. Government just added fresh-cut roses to the Generalized System of Preferences, or GSP. This means that as of November 1, floral businesses will no longer have to pay a 6.8% tariff on Ecuadorian roses.

Rio Roses: New Study Predicts Increase in Holiday Floral Spending

November 30, 2020 Rio Roses / Equiflor

It’s certainly been a wild year for the floral industry, yet we see positive signs for the future. Most recently, the Society of American Florists conducted a survey of retail florists to learn their thoughts on the upcoming December holiday.

Rio Roses CHRISTMAS P.R.E.P.

November 23, 2020 Rio Roses / Equiflor

Christmas is almost upon us, and it’s a season unlike any other. While the worst may not be over regarding the pandemic, we know that customers will still want to create a wonderful holiday with their families and friends.