It’s certainly been a wild year for the floral industry, yet we see positive signs for the future. Most recently, the Society of American Florists conducted a survey of retail florists to learn their thoughts on the upcoming December holiday. …
Christmas is almost upon us, and it’s a season unlike any other. While the worst may not be over regarding the pandemic, we know that customers will still want to create a wonderful holiday with their families and friends. …
If you think TikTok is just for teens to show off their latest dance moves, think again. As of July 2020, TikTok reported almost 700 million monthly active users. These users are of all ages and include celebrities, influencers, publishers, and businesses worldwide. There’s no question this platform will continue to grow, and it’s an exciting new way to market your floral business. …
We’ve all experienced the impact of COVID-19 on our floral businesses this year. And we would certainly like a bit of insight into what all this upheaval means for the floral industry’s future. Rio Roses dug into a report from the market research firm Arizton Advisory & Intelligence to provide that insight. …
The holiday season is a major income source for the floral industry every year. But 2020 is no typical year: Holiday sales are even more vital with all the hardships we’ve endured from this global pandemic. There’s no question that physical store closures, limited inventory, and supply chain constraints have been issues. …
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