Marketing flowers to Millennials can be challenging, particularly since they perceive them as traditional and more of a luxury purchase. However, Millennials are the largest generation in the United States, with plenty of spending power. So, how can you increase their interest in buying flowers? Here are eight ways to appeal to their values and lifestyle with your floral marketing. …
A pumpkin is an ideal vase for this gorgeous autumn arrangement, featuring a variety of colors and textures that are perfect for this season. …
Like flowers, floral trends bloom and wither with the changing seasons. That’s why staying on top of the latest flower trends for fall weddings is so important. Here, we discuss both floral design and color trends, so you’ll be ready to make the most of the fall wedding season! …
The mission of the SAF is to connect and cultivate a thriving floral community through training, education, marketing, resources, and advocacy. They couldn’t have chosen a better president! Oscar has served on SAF’s Board of Directors since 2018 and has been at Rio Roses for decades. …
October 16th might seem like just another day on the calendar, but for savvy floral professionals, it presents a blossoming opportunity: It’s Boss’s Day! While this isn’t a major holiday, it has grown in popularity over the years — and it’s a great way to combine gratitude with flowers. …
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